Bringing a brand's digital into the physical
Fabrication + Installation
The client came to us with an idea of what they wanted for the sign, and we translated that into the real thing! The final product has an automotive paint finish. The contours of the sign create striking shadows, which read more strongly than the object itself. The shadows create a contrast, which makes the "M" visually pop off of the wall.
Location: Medium HQ in NYC and SF
Completion: March 2016
Materials: Custom painted steel
Scope: Design development, fabrication, an